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The Advertising Research Foundation Unveils Latest Original Research on How Advertising Works™ at their Annual Conference
A Commpro News Update This week, the Advertising Research Foundation (The ARF) presented findings from its 2017 How Advertising Works™ research initiative. This research looked at data from more than 5,000 global campaigns across television, print, radio, desktop and mobile platforms representing $375B in advertising spend. The overarching goal is to gain new insights that help… The post The Advertising Research Foundation Unveils Latest Original Research on How Advertising Works™ at their Annual Conference appeared first on CommPRO.biz.
23.03.2017 - 05:15:52
http://www.commpro.biz/the-advertising-research-foundation-unveils-latest-origin ...
 
What PR Is (and Isn’t): Advice for Aspiring Professionals
Jean Serra, Co-founder and Partner, Version 2.0 Communications Fresh out of college and without a clue what PR was all about, I decided I wanted a career in advertising (because who didn’t want to be Heather Locklear’s character from Melrose Place). I was lucky enough to land an office admin position at a local agency. Of… The post What PR Is (and Isn’t): Advice for Aspiring Professionals appeared first on CommPRO.biz.
23.03.2017 - 05:05:05
http://www.commpro.biz/what-pr-is-and-isnt-advice-for-aspiring-professionals/
 
Why Your Next Press Release Needs to Thrive on Mobile
Tom Becktold, Founder, Newsdriver If you’re sharing and posting press releases the same way you did a few years ago or even a few months ago, it’s time for a rethink. Reporters, bloggers, and social influencers are expected to produce more impactful content with fewer resources. They have tighter deadlines and less time to hunt… The post Why Your Next Press Release Needs to Thrive on Mobile appeared first on CommPRO.biz.
23.03.2017 - 05:04:15
http://www.commpro.biz/why-your-next-press-release-needs-to-thrive-on-mobile/
 
Spreading the Good Vibes from the March Madness Buzz
Julie Talenfeld, President, BoardroomPR There’s nothing like a good upset during the Annual NCAA tournament – it’s what puts the ‘mad’ in March Madness. As noted in my post regarding Northwestern’s Wild(cat) ride to the tournament, the individual colleges should be using this newfound media attention as a branding opportunity to boost their reputations in… The post Spreading the Good Vibes from the March Madness Buzz appeared first on CommPRO.biz.
23.03.2017 - 05:04:06
http://www.commpro.biz/spreading-the-good-vibes-from-the-march-madness-buzz/
 
Livestream: Breaking Down the State of the Media in 2017
Livestream, March 29, 2017, 2 p.m. EST Loss of trust public trust. Shrinking deadlines. Audiences increasingly more concerned with emotion over fact. One story in dozens of mediums. The media landscape changed in 2017, but are you keeping up? On March 29, join our expert panel as they discuss the issues changing how traditional media… The post Livestream: Breaking Down the State of the Media in 2017 appeared first on CommPRO.biz.
22.03.2017 - 20:37:53
http://www.commpro.biz/livestream-breaking-down-the-state-of-the-media-in-2017-2 ...
 
 
 
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