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Ronn Torossian With Five Big Business Trends To Watch For In 2018
Watch for these big business trends in the coming year: Artificial Intelligence – AI You probably began watching this during 2017, but then it was still more idea and promise than any reality. During 2018, you will begin to see the reality of AI with connected devices – the big tech companies all have their… The post Ronn Torossian With Five Big Business Trends To Watch For In 2018 appeared first on
16.01.2018 - 14:45:16 ...
Why Diversity Matters: H&M’s Hoodie Crisis and Other Unfortunate Missteps
Neil Foote, President & Founder, Foote Communications H&M’s hoodie “mistake” is extremely disappointing, primarily because it’s 2018 and we really thought we had gone beyond “oversights” like this.  The company has apologized, issuing a statement and removing the image. The model’s mother seems to feel that the controversy is much ado about nothing. She’s encouraging people to get over… The post Why Diversity Matters: H&M’s Hoodie Crisis and Other Unfortunate Missteps appeared first on
16.01.2018 - 06:08:22 ...
Pitch Imperfect
Peter Himler, Founding Principal, Flatiron Communications LLC In previous end-of-the-year assessments of the state of the public relations biz, I’ve tackled the following trends and developments: 2015: The need for PR pros to consider paid digital marketing schemes to advance their client’s communications objectives, i.e., “we no longer can rely solely on the benevolence of journalists… The post Pitch Imperfect appeared first on
16.01.2018 - 06:06:04
Are You Accurately Measuring the ROI of Your PR Strategy?
Cision Bloggers Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital… The post Are You Accurately Measuring the ROI of Your PR Strategy? appeared first on
16.01.2018 - 06:04:17 ...
Silver Anvil Highlight: Lock It and Pocket the Key
The St. Louis Police Department’s public relations program aimed to develop citizen empathy, cooperation and participation in a campaign to reduce auto thefts in St. Louis, Missouri through its campaign slogan, “LOCK IT AND POCKET THE KEY.” Launched in 1970, the campaign’s goals were to reiterate the upward spiral of auto thefts before the campaign,… The post Silver Anvil Highlight: Lock It and Pocket the Key appeared first on
16.01.2018 - 06:03:20

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